Ranieri Pietra Lavica srl takes part to the Regional Operational Plan (POR) of the European Regional Development Fund ERDF 2014-2020.
RANIERI PIETRA LAVICA srl
EUROPEAN AND EXTRA EUROPEAN EXHIBITION EVENTS
DUBAI DOWNTOWN DESIGN 12/11/2019 15/11/2019
DUBAI TEMPORARY SHOWROOM 01/09/2020 31/10/2020
Ranieri Pietra Lavica Srl has implemented the “International Lavica” internationalization program based on POR Campania FESR 2014-2020 Axis III – Specific Objective 3.4 – Action 3.4.2 PUBLIC NOTICE FOR THE GRANTING OF CONTRIBUTIONS TO MICRO AND PMI AIMED AT THEIR INTERNATIONALIZATION PROGRAMS.
Ranieri Pietra Lavica Srl has focused its resources on specific foreign markets, continuing the infiltration already started in recent years. Efforts have mainly been focused on the Dubai market, a city characterized by futuristic buildings and global attractiveness. Dubai is a constant expanding reality and represents a reference point for innovation within the construction sector.
The “International Lavica” program’s objective was to strengthen the recognition of its brand, with a main focus on the use of design skills – ones typical of Italy and its regional territory, as well as focusing on the professional growth of the company and the staff employed through internationalization of the workforce and their expertise.
The need for an efficient, targeted use of resources is what was required for the company – a strategy for selecting events that have been appealing in previous years: in particular, the Downtown Design 2019 edition which took place from 12 to 15 November 2019 in Dubai.
Also in Dubai in September and October 2020, a temporary showroom that was set up with the aim of ensuring constant and longer-lasting visibility in the area of City 4, Al Garhoud, the commercial district located in the western area of Dubai (Bur Dubai).
Included in the communication action covered by the “Ranieri Pietra Lavica” program, was the creation of a website dedicated to promotional activities in the language of the selected target country.
The “International lava” program has made it possible to achieve big results:
– Consolidation of its market share in the Middle East
– Exposure of its products
– Exposure of your brand
– Contact with potential distributors, customers, and local operators